Posts are used to update your social media profiles (once you're all set up) and therefore need to be updated regularly.

Writing a post is roughly as easy as sending an email and your aim is to provide relevant information about your specialist skill, knowledge, product, service or opportunity.

When posting to your blog, always think about what you could post, that your customers would find useful.

You should always be thinking...

"What you can post today that will actually help someone."

Your blog isn't a venue for you to pimp out your products, it's a place for you to provide value and information.