October 26th, 2011 
EnterTheNet.co.uk 
So as the title of this post suggests, we're going to cover probably one of the most valuable skills of our time and that is how to get your website to the top of Google.
Step one: Keywords
OK, so first of all we need to find out what keywords we want to target. There's no point in being at the top of Google for the keyword "dog grooming" if you're a plumber.
Before we can begin with the whole how-to kick Google's ass article, we need to decide on a couple of things.
1) First of all we need our keyword.
2) Then we need to know how many people search for that term in a month.
3) Now we need to know our competition.
Keywords step one - finding our keyword.
Getting to the top of Google is very similar to winning an election. You first need the candidate (the website) and then you need the votes.
Voting on the internet is done using hyperlinks. A hyper link is an anchor text that contains a link to a specific website, blog, page or post i.e. How to build a wordpress blog from scratch.
The link above would be a vote for my wordpress workshops page on this site.
If someone searched "How to build a wordpress blog from scratch" they might come up with that page, depending on how many of those hyperlinks (with that specific anchor text) are on the internet compared to my competitors.
If I have the most, I win and am given the top place by Google.
That said, it is important that we understand the level of competition before we begin.
In this article I am going to use the keyword " hairdressers in Bristol " as the example (quite handy if you're a hairdresser in Bristol).
The first thing we need to do is head over to Google's AdWords keyword tool and generate a list of relevant keywords for our campaign (see below).
Keywords step two - Number of searches in a month
So as you can see, all you have to do is enter in your keywords and hit the "search button" this will bring up a list of relevant keywords for us to research but before we begin we need to ensure Google is set to "Phrase" match (see below).
Doing this means we'll get an accurate number of "hits" for that keyword in any given month.
Now we need to look at how many searches all of the keywords get and evaluate our chance of getting to the top of Google for each keyword.
The whole idea is to start with one and as time goes on dominate Google for all of the keywords using the techniques found in the rest of this article.
Keywords step three - The level of competition
Now for the fun part. before we can start talking about how we defeat Google, or rather our competition, we need to look at how much work we are going to have to do to get there and the free tool we are going to use to do this is called Traffic Travis.
Simply download their free software and install it onto your computer and then follow the following instructions.
Once you have installed the software, open it up and select the Analyze Keyword option (see below).
Now we need to input our desired keyword and as we established previously, we are going to be looking at the keyword "hairdressers in Bristol" so put that into the Phrase to Analyze box at the top of the screen (without the inverted commas).
In this example, I am only going to search sites from the UK (as Bristol is in the UK) and I'm only interested in achieving the #1 spot so I am going to search for the top 10. So fill in the form as shown below and hit the analyze button.
That will bring up a list of results for us to look at and the information found here is going to give us a good indication of how hard we are going to have to work to get our site to the top of Google.
It is really important that we understand the results on show if we are going to stand a chance of getting to the top of Google.
Rank: This is the rank in Google
Website: This is the website that currently holds that position in Google
PR: Stands for Page Rank and is something that Google awards websites that have been around for a while. The higher the PR, the harder it will be to knock that webpage off the top spot.
Google PR is a number between 1 and 10, 1 being the lowest and 10 the highest. Google.co.uk is only PR 8
BL: This is potentially the most valuable information we have to decide whether we are going to take this keyword on or not. It stands for back links and is a number of hyperlinks leading to that specific page.
BLS: This is the number of back links leading to the whole site and isn't to important when deciding on whether or not to take on the keyword.
TBL: This is the total number of back links coming in from .edu or .gov websites. .gov or .edu links usually carry a high weight in terms of back links as not all back links are equal.
DMOZ & YAHD: Are both directories so if the site has a tick in that box it means that it is listed in that directory.
The following results are what we call "on page" SEO and we'll be covering this a little later on in the post.
Title: This means that page has the keyword in the page title.
Desc: This means that page has the keyword in the page description.
H1 Tag: This means that page has the keyword in a H1 Tag on the page.
As a rule of thumb, the less Green ticks in the results, the easier it will be to compete for that keyword but the key result is the BL column which is an indication of how many hyperlinks you will need to get the top spot but we will talk more about creating hyperlinks later.
Step Two: Creating our site
Now that we have a good idea of what keywords we want to use and the level and strength of competition we can start creating our website.
In an ideal world you would have your keyword in your domain i.e. hairdressersibristol.co.uk
Now we need to build our site ensuring we have our keyword in our title, our description and in at least one H1 tag.
A really good tool is a tool called SEOpressor and it is a tool that gives you a % of how good your post or page looks to Google.
The higher the score given to you by SEOpressor, the more likely you are to get to the top of Google in fact it is literally impossible to get anything wrong if you're using a blog powered by SEOpressor.
Content for your site (bulking it up)
Another good trick is to build a site with a couple of pages on and title the pages according to Google's related keywords option.
This may not work well with the keywords hairdressers in bristol, but it does with the keyword hairdresser.
To get to the related keyword tool just click on the more search tools option in the sidebar of your search in Google.
And then on the Related Searches option in that menu.
Google will then add a related searches bar to the top of your search...
The next step would be to write keyword rich articles for at least 3 other keywords and add them to your site using SEOpressor to ensure the best results.
If you need any help building wordpress sites then please feel free to visit our WordPress Workshops section on this website where you can learn how to do it from start to finish.
Step Three: Getting to the top
Once your site is built it's a simple matter of creating the back links needed to dominate your competition.
There are loads of different methods of creating back links but the easiest is by outsourcing them.
The best place to look for back linking providers is on the Warrior Forum. You're able to see live testimonials from their customers to see that they are legit and just by being a member you'll get a discount.
If you're looking for .edu or .gov back links you can get them from Smarter Submit.
All you've got to do is look at the BL figure we obtained from Traffic Travis and buy the right amount of back links to beat your competition.
In the case of "Hairdressers in Bristol" you would probably need about 1,500.
Remember that not all links are created equal. Links from High PR websites and .org .gov and .edu domains carry more weight.
Other than that that is it for the basics of dominating Google. I hope you have enjoyed reading this article and look forward to hearing some of your feedback.
It's a well known fact that mobile marketing is a very good way to improve the relationships that you develop with your clients. Text messages have a much higher open rate than email messages and people these days are really sceptical of internet marketing methods.
